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Difference between green cleaning products Difference between green cleaning products
Antoine Rocourt Diversey
European Marketing Director Sustainable Development
Jun 29, 2023

What is sustainable cleaning?


Sustainable cleaning products are hygiene products that, throughout their lifecycle - from their raw materials, and usage, to disposal of their packaging - leave little to no lasting impact on the environment.  The meaning of 'sustainability' isn’t as simple as its basic definition, especially in the context of cleaning products.

Many assume that the preservation of natural environments is all it ever meant, but the human side of producing and consuming cleaning products means that a form of equity has to exist with these products. They need to be able to afford to access these sustainable cleaning products economically, know they aren’t surrendering the sanctity of the natural world, and can also be confident that the production of these products is protected against social issues like labor or personal rights.

So, in short, there’s a lot more to sustainable cleaning supplies and what the term really means.  


Recognizing sustainable products  

Sustainability is such a buzzword these days, and something applied in a lot of different ways. We often associate sustainability with the key challenge of battling climate change. Industries in and outside of consumer goods are trying to balance a need to make sales and improve the brand image with material positive changes to the way their products are made, consumed, and disposed of.  

Due to the nebulous nature of sustainability as a term used by brands, you really just need to know what to look out for.

Some brands use terms like ‘natural’ or ‘organic’ in marketing, which don’t typically have regulations built into them. These terms can make it difficult to ascertain exactly what standards the product meets. Being organic, for example, doesn’t mean a product isn’t having serious environmental effects, whereas sustainability refers more directly to how a product is produced and how its life cycle leaves little-to-no impact on the environment.

When looking for sustainable cleaning products you can check the ingredients for certain types of substances.

The absence of SVHC’s (Substances of Very High Concern), like Sodium Chromate or Cobalt Sulphate, will indicate that a product is at least safer for the user. Here’s a full list of SVHCs.

Verified standards like the EU Ecolabel guarantee the product meets certain standards of "superior environmental quality", which offers an easy way to recognize them, although there's no obligation for a product to sign up to such a label.


Practice makes product 

Sustainable household cleaning products should be paired with sustainable cleaning practices to minimize environmental impact. Most of the cleaning supplies you’ll rely on contain and/or require you the addition of water, but minimizing water usage should be the benchmark in sustainability.

Good examples of how to do so include following the guidelines on the products themselves and using thorough cleaning techniques on the first occasion to reduce repeat processes.

Using quality materials like microfibre cloths as a replacement for disposable paper tissues or towels is a very simple and convenient change to practices that preserves the sustainable cleaning process.

Sustainable cleaning microfibers

More importantly, good-quality utensils and cleaning cloths make the cleaning process more effective and efficient. If you can source recycled and reusable microfibre cloths, all the better.

It's important to have an awareness of greenwashing (brands not truly acting sustainably, but claiming to be) and make choices in your business' cleaning regimes that allow it to align with sustainability best practices.


Difference between sustainable, eco-friendly, and green cleaning 

We’ve mentioned how sustainable cleaning is something of a buzzword in the industry. It’s accompanied by similar phrases, like green cleaning and eco-friendly cleaning which are not specifically included in standards or recognized by regulatory bodies. They’re effectively marketing terms. 

  • Green Cleaning: This refers to a product or service being a healthy choice or somehow beneficial to the person or planet. Yet, without a more specific and factual explanation, it remains an ambiguous claim.
  • Eco-Friendly: This term is equally a little vague but implies a ‘better’ choice, that is kinder to the environment, with a reduced impact.
  • Non-toxic: This can refer to a product not containing anything linked to damaging health effects, but it’s not regulated, and therefore can’t be considered a valid term. 
  • Organic & Natural: These two are heavily used all over the cleaning industry, but may be confusing unless they are backed-up test results, standards, or other factual evidence.


What are sustainable cleaning product certifications?

There are countless sustainable cleaning product certifications to choose from, but the best sustainable cleaning brands will boast these sorts of seals on their products as signs of meeting the highest standards and consistent demonstrations of sustainable cleaning goods.  

ecolabel cleaning products

The EU Ecolabel(™) 

The EU Ecolabel is also known as the EU flower and facilitates a European standard for sustainable products. To be awarded the EU Ecolabel, products must meet stringent criteria and pass compliance tests, in a process verified by an independent, publicly accountable body. 

Nordic Swan(™)

Nordic Swan is very similar to the EU Ecolabel but an official eco-labeling scheme common to the entire Nordic region. 


Ecocert certification is a well-known label for organic products worldwide— everything from textiles to agriculture to food to organic and natural cosmetics.


Cradle to Cradle Certified is a globally recognized benchmark for safer, more sustainable products made for a circular economy. To become certified, products are assessed on their environmental, safety, and social performance.


Look beyond the label

Ecolabels can thus be a useful way of communicating a product’s environmental credentials in a simple, credible manner.

Unfortunately, there is no globally accepted set of criteria. There are also no eco-labeling schemes for certain types of cleaning products, such as sanitizers or disinfectants. Adopting an ‘eco-label’ only policy may therefore exclude products vital for hygiene.

And equally important, perfectly acceptable and compliant products could be excluded for simply not having an eco-specific label, for example, new technologies that accomplish cleaning via novel means might not be certifiable by the existing schemes.

While recognizing the role ecolabels play by simplifying a sometimes complicated message, ecolabels will never be the single goal when developing or selecting sustainable products.

A commitment to sustainability goes beyond just certification to help customers with their broader sustainability goals. Greener and safer chemistry is crucial, but so are product efficacy, packaging, logistics, and waste disposal.

Greenwashing is about making an environmental claim which is unsubstantiated (a fib) or irrelevant (a distraction). It is an exaggeration of environmental credentials or the use of terminology such as “eco-friendly” or “sustainable,” which are vague and not verifiable. True green products will often be certified, be clearly labeled, and provide evidence to back up the claims that are being made.


The best sustainable & eco-friendly cleaning products 

Some brands are highly dedicated to their sustainability standards and choose to make positive choices in all aspects of how they make and sell goods. It’s no surprise that many of them are highly successful against their competitors as increasingly environmentally-conscious consumers seek out these suppliers.  

As we’ve explored, the aim is not to simply take marketing at its word, or assume the largest companies will make the right choices. To find sustainable cleaning products that will preserve the planet for future generations, look for labels you can trust and that are respected across the industry, like EU Ecolabel, Nordic Swan, or Cradle-to-Cradle.

The same goes for phrases you see on the packaging. Make sure that claims and words used are supported by factual data, further evidence, or independent certifications.

If you know what to look for, and what to question, you’ll begin to recognize these companies and be able to contribute positively to the environment in meaningful ways through your cleaning practices.